Experience Factory Antwerp lives inside the former General Motors paint shop. For decades, cars were built within these walls. We kept the industrial character of the place, and we filled it with what belongs here: cars.

Our Car Expo runs 365 days a year. It is free, there is no ticket and no booking. Walk in, and the collection is right in front of you.

What is on display

The line-up rotates. It mixes vehicles lent by private collectors with cars from our partner B2 Cars, and it ranges from single-seaters to genuinely rare machines. A Miller 91 Supercharged from 1927 has been part of the collection. Come back a few months later, and you will not see the same cars.

Yellow single-seater at the Car Expo in Antwerp - Gele eenzitter op de Car Expo in Antwerpen
Formula car on display at the Car Expo in Antwerp - Formulewagen op de Car Expo in Antwerpen
Venue interior with the Car Expo in Antwerp - Interieur met de Car Expo in Antwerpen
Race car on display at the Car Expo in Antwerp - Racewagen in de Car Expo in Antwerpen

Three glass car boxes, in the middle of the venue

Three lit, glazed car boxes stand in the reception area of the venue. Each one has its own screen presenting the vehicle inside.

One sits next to the reception desk, one next to the bar, and the third between the bar and the track. Whether you come for karting, for a drink or for a corporate event, you walk past all three.

Showcase your car where 300,000 people will see it

If you are a dealer or an importer, a car box at Experience Factory is a permanent showroom inside a venue where people choose to spend a whole evening. Nobody walks past your model in a hurry.

  • Experience Factory Antwerp Key Figures - Experience Factory Antwerpen Cijfers

    300,000+

    visitors to the venue every year

  • Experience Factory Antwerp Key Figures - Experience Factory Antwerpen Cijfers

    500

    corporate events a year, 400 of them teambuildings

  • Experience Factory Antwerp Key Figures - Experience Factory Antwerpen Cijfers

    80%

    of our visitors come from the province of Antwerp

They come as families, as groups of friends, as couples on a night out, and as companies. They come for karting, so cars are already part of why they are here.

What is included

  • One glazed, lit and secured car box in a high-traffic zone of the venue
  • A dedicated screen presenting your vehicle, your visuals and your message
  • On-site assistance when you deliver and collect the car
  • Full-year visibility, seven days a week, in front of a private and a corporate audience

From €1,000 excl. VAT per box, per month. Minimum booking of one month.

Make it part of your own event

Booking a teambuilding, a business event or a product launch with us? Your car is already on site, in the room, in front of your guests.

Bring in the model you want to talk about, present it on the screen, and let your team or your clients walk around it between two races. For a new model, the venue works as a launch space: your audience, your car and your evening, in one place.

Group photo at a business event in Antwerp - Groepsfoto op een bedrijfsevent in Antwerpen

Organize your Business Event

How it works

  1. Tell us which model you want to display, and for how long.
  2. We confirm a box and a starting date.
  3. You deliver the car. We assist you on site and set up the screen.
  4. Your model is on display, every day we are open.

FAQ

Thanks to our relationships with local partners, we have 3 car boxes showcasing exceptional or for-sale vehicles. These car boxes are also available to companies wanting to showcase a car, or any other standout item, for a promotion or teambuilding event.

From €1,000 excl. VAT per box, per month, all inclusive. The minimum booking is one month.

Three, all located in the reception area of the venue.

A BMW X4 M and a Porsche 911 both fit comfortably. Send us the model you have in mind and we confirm.

We work in monthly blocks. Delivery and installation carry fixed costs, so a one-night display is not something we offer.

You deliver and collect the vehicle yourself. Our team assists you on site.

Yes. The Car Expo is open 365 days a year, with no ticket and no reservation. Anyone who walks into the venue can see the cars.

Yes. Talk to us about the date and the format you have in mind.